Marketing Excellence Recognition Program

The concept behind increased unit marketing is that recognition of individual youth members, adult volunteers, and chartered partner representatives will motivate them toward increased involvement in Scouting, as well as better educate the community, leading to more youth and adult involvement. Here we propose applying that concept to recognizing units for their marketing efforts. Our goal, of course, is to encourage units to be better motivated to market their own program.

The Marketing Recognition Program will have three separate categories:

1. 'Best-Of' awards for units with the best News / PR / Marketing releases
2. Marketing Excellence Awards for units meeting minimum marketing criteria
3. Media Appreciation Awards for news media that support Scouting.